Do you remember the Home Shopping TV channels? The host or hostess stand in front of the camera lens and introduce different products to the audience by showcasing the real user experience. More importantly, he or she always yells to the audience about the exclusive discounts or offerings they can…

Although people always say that do not judge people from the outside and it is the inside matters, we still build the first impression of a person at the first glance most times. It is more likely for most of us to know the inside after we accept the outside…

One day, you walk alongside the street. You smell something nice and you look around. It is a street food car there and you get a hanger due to the beautiful smell. You order your food and then take out your wallet. However, the vendor shows you a QR code…

Last night, I needed to redownload Twitter on my smartphone for some reason. I opened the App Store on my phone and typed “Twitter” in the search box. Guess what happened? I saw an install ad of TikTok which was positioned above the search result of Twitter! I can hardly…

Imagining that you are running an E-commerce business and I want to buy something from you. It can be any product, let us assume it is a coffee grinder. Firstly, I do not know your brand so I need to do some research online. Then I see your ads on…

Will you invest or purchase a product by only seeing a 3-minute demonstration video of this product? Anyway, many people did have showed their interests in Dropbox after watched the 3-minute video by Drew Huston, who is the Co-founder & CEO of Dropbox (TechCruch, 2011). In this video, Drew just…

I will never forget how I was impressed by Apple’s website at the first look. The simple but efficient design style has provided me a wonderful user experience. What’s more, the check-out process was so convenient that I even did not realize that I was all set. …

The development of E-commerce always goes with the development of Internet technology. Back in the last century, maybe no one could imagine that people could buy anything from anywhere at any time only with a click on a webpage, but it happens today due to the well-developed Internet. …

2020 is not an ordinary year as COVID-19 has impacted the whole world greatly in many ways. With the requirement of quarantine and social-distance, COVID-19 has made our world turns into digital mode. People study, work, purchase, and almost did anything online after the breakout. …