Make Money From Customers At Their First Glance On Your Website
I will never forget how I was impressed by Apple’s website at the first look. The simple but efficient design style has provided me a wonderful user experience. What’s more, the check-out process was so convenient that I even did not realize that I was all set. Apple successfully builds a good brand image in my mind by its impressive website design since then.
Website Design is very important for E-commerce companies now. It is reported that 88% of customers will search for product information online before they make decisions (Lone, Dec 2017). A company will lose customers if its website cannot be found or provides an awful user experience. This is like, most customers will refuse to enter or eat in a restaurant with dirty decorations and tattered tables. Without a good E-commerce website design, the business will not succeed.
Why E-commerce website design is important?
The E-commerce website design could greatly influence the E-commerce business in different aspects. I classified the influences of E-commerce website design on two sides.
On the side of companies, the website represents the brand images and the website design suggests the business strategies. For E-commerce companies, the website is the first place to develop creditability. Customers will choose the company with a carefully designed website instead of the company whose website is terrible because they could better understand the brand message and tell the attitude that hides in the website design. The website could also enhance brand image consistency in customers’ minds by wisely using outlines, styles, and fonts. Moreover, it can improve the competitiveness of the brand by differentiating itself among competitors. On the other hand, website design influences the SEO strategy.
On the side of customers, a well-designed website could provide a wonderful user experience. How to better serve customers should always be the center topic of any business. Websites are the main communication channel between E-commerce companies and customers so that customers will make their first judgment of a company and its brand through the website. The first impression is usually be formed in a few seconds while a potential customer is browsing the homepage (CoFounder, Sept 2020). Then the customer service and satisfaction will be delivered through the customer’s further interaction with this website. If the website design is good enough, it will have the power to convert first-time users into customers, convert new buyers into loyal customers.
How could E-commerce companies improve their website design?
To improve the E-commerce website design, companies could consider factors listed below.
By choosing the right Hardware and Software, the website could work stably and normally.
Design Style matters. The design style not only affects the impression the website gives to customers but also affect the functionalities of the website. A unique but efficient design style helps E-commerce companies build good first impressions and experience for customers.
Internet users are now using Multiple Platforms to interact with the digital world, this requires E-commerce companies to redesign their website responsively to fits different using scenarios.
The Responding Speed refers to how long the website responds to the user’s request, and it not only affects the user experience but also makes the influence of the SERP rankings (WebBureau, April 2016).
Shareability and Searchability are the new requirements of good E-commerce design due to the development of social media. The feature of shareability and searchability could encourage customers to help to generate organic traffics.
Since the world is shifting to the digital mode now, Data Security is a big concern for most E-commerce customers naturally. Therefore, improving data security could give customers a sense of safety and boosts trust.
What are the trends in E-commerce design?
With the development of E-commerce, E-commerce website design is developing. One of the biggest trends is responsive design since E-commerce is moving from desktop to mobile devices. There are still some specific changes in E-commerce design (Ali, May 2020).
- Shopping sites now showing products with Motion pictures for better display
- Catchy Typography and striking colors are used to grab more attention
- The technique enables more on-site interactions between customers and products
- A simple and clear landing page with navigable option menus instead of cluster buttons
- Building a closer relationship with customers by evoking emotions
- Investing more to ensure privacy security
- The wide application of AI chatbot
- Personalization of content based on the good usage of data analysis
- Emphasizing the focus with new layout structures
The ultimate purpose of E-commerce is to generate profits through business activities and customers are the people who pay for these businesses in the end. Building a well-designed website is the foundation for E-commerce companies to serve customers and then customers will take money out from their wallets.
