Zifan ChenEmbedding an Idea into Their Heart and Mind — The “Concept Marketing”What is the first thing that gets into your mind when talking about the months of November and December? Thanksgiving dinner, Christmas…4 min read·Nov 13, 2020----
Zifan ChenGive Home Shopping Channels the Wings of Internet Technology — Livestreaming eCommerceDo you remember the Home Shopping TV channels? The host or hostess stand in front of the camera lens and introduce different products to…4 min read·Nov 8, 2020----
Zifan CheninBootcampUX review: A customer journey of LEGO’s websiteAlthough people always say that do not judge people from the outside and it is the inside matters, we still build the first impression of…5 min read·Oct 30, 2020----
Zifan ChenA Country Pays Paperless — The Popularity of Mobile Payment in ChinaOne day, you walk alongside the street. You smell something nice and you look around. It is a street food car there and you get a hanger…4 min read·Oct 24, 2020----
Zifan ChenA Touchpoint Behind the Last Touchpoint — The Application StoreLast night, I needed to redownload Twitter on my smartphone for some reason. I opened the App Store on my phone and typed “Twitter” in the…4 min read·Oct 16, 2020----
Zifan ChenIncreasing the Conversion Rate of Your E-commerce Business Stage by StageImagining that you are running an E-commerce business and I want to buy something from you. It can be any product, let us assume it is a…5 min read·Oct 10, 2020----
Zifan ChenThe Minimum Viable Product [MVP] — Developing Business Like Raising A BabyWill you invest or purchase a product by only seeing a 3-minute demonstration video of this product? Anyway, many people did have showed…4 min read·Oct 1, 2020----
Zifan ChenMake Money From Customers At Their First Glance On Your WebsiteI will never forget how I was impressed by Apple’s website at the first look. The simple but efficient design style has provided me a…4 min read·Sep 26, 2020----
Zifan ChenHow Would The Tree of E-commerce Grow In The Earth of 5G TechnologyThe development of E-commerce always goes with the development of Internet technology. Back in the last century, maybe no one could…4 min read·Sep 19, 2020----
Zifan ChenUnderstanding the E-commerce business models via the impact of COVID-192020 is not an ordinary year as COVID-19 has impacted the whole world greatly in many ways. With the requirement of quarantine and…3 min read·Sep 12, 2020----